Oct 18, 2019  
2013-2014 General Catalog 
    
2013-2014 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

Marketing Composite, B.S.


General Education Core


See General Education 

  • Core Course Requirements 16-17 credits (must take MATH 1050 )
  • Knowledge Areas Requirements 16 credits (Must take following courses to fulfill both GE and School of Business requirements) PSY 1010  or SOC 1010 

Marketing Composite Curriculum Summary (B.S.)


Additional Pre-Business Core (6 credits)


Marketing Core (21 Credits)


  • MKTG 3030 - Buyer Behavior 3 credits
  • MKTG 4950 - Marketing Management 3 credits
  • MKTG 4100 - Market Research & Strategy 3 credits
  • Select 4 courses: (12 Credits): Three of the four courses MUST be upper-division marketing courses. One course (3 credits) may be from:
  •          •  a 3000 or higher level COMM course,

             •  any upper division School of Business course.

             •  any upper division foreign language course

             •  Other courses, upon approval.

Other Electives (10-11 Credits)


  • Electives,  10-11 credits

Total Credits, B. S. degree: 120