Dec 04, 2024

2013-2014 General Catalog

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2013-2014 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

Marketing Composite, B.A.

General Education Core

See General Education

Core Course Requirements 16-17 credits (must take MATH 1050 )
Knowledge Areas Requirements 16 credits (Must take following courses to fulfill both GE and School of Business requirements) PSY 1010 or SOC 1010

University Requirements

Experiential Education (3 Credits)

UNIV 1010 - EDGE Program Introduction 1 credits
UNIV 3925 - EDGE Project Proposal: [Engagement Center] 1 credits
UNIV 4925 - EDGE Program Completion: [Engagement Center] 1 credits

Degree Requirements (16 Credits)

BA Degree - Foreign Language Requirement (16 credits or proficiency test)

Marketing Composite Curriculum Summary (B.A.)

Foundation Core, for advanced standing (23 Credits)

BA 1000 - Introduction to Business Careers 1 credits
ACCT 2010 - Accounting Principles 3 credits
ACCT 2020 - Managerial Accounting 3 credits
MGMT 2900 - Introduction to MIS-ERP 3 credits OR
CSIS 2010 - Computer Applications 3 credits
ECON 2010 - Principles of Microeconomics 3 credits
ECON 2020 - Principles of Macroeconomics 3 credits
ECON 2500 - Quantitative methods for Business & Economics 3 credits
MATH 1040 - Statistics 4 credits OR
MATH 2040 - Business Statistics 4 credits

Additional Pre-Business Core (6 Credits)

ENGL 2040 - Professional Business Writing 3 credits OR
COMM 4240 - Technical Writing 3 credits
PSY 1010 - General Psychology 3 credits OR
SOC 1010 - Introduction to Sociology 3 credits

Business Core (24 Credits)

ACCT 3350 - Business Law I 3 credits
ECON 3010 - Managerial Economics 3 credits
FIN 3250 - Managerial Finance I 3 credits
MGMT 3100 - Operations Mgmt 3 credits
MGMT 3180 - Management & Organizations 3 credits
MGMT 4200 - Business, Government & Ethics 3 credits
MGMT 4950 - Strategic Management 3 credits
MKTG 3010 - Marketing Principles 3 credits

Marketing Core (21 Credits)

MKTG 3030 - Buyer Behavior 3 credits
MKTG 4950 - Marketing Management 3 credits
MKTG 4100 - Market Research & Strategy 3 credits
Select 4 courses: (12 Credits): Three of the four courses MUST be upper-division marketing courses. One course (3 credits) may be from:

• a 3000 or higher level COMM course,

• any upper division School of Business course.

• any upper division foreign language course

• Other courses, upon approval.

Total Credits, B.A. Degree: 121-122