Dec 04, 2024  
2013-2014 General Catalog 
    
Catalog Navigation
  Catalog Home
  What’s New?
  Catalog F.A.Q.’s
  An Overview of Southern Utah University
  Obtaining A Degree at SUU
  Colleges & Schools
  Academic Policies & Procedures
  Tuition & Financial Aid
  General Education & Experiential Education
  Academic Programs
  Graduate Professional Studies
  Other Programs of Study
  Course Descriptions
  Faculty and Staff Credentials
  All Programs
  DegreeWorks
  Academic Calendar
  Campus Map
  My Catalog
HELP
2013-2014 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

Add to Catalog (opens a new window)

MKTG 3400 - International Marketing

3 credits

An examination and study of the changing marketing environment from a seller’s market to a buyer’s market. The course analyzes the global environment concerning product planning, pricing, channels of distribution and promotion, in addition to concepts involving strategy, quality, ethics and global competition. (Fall)

Prerequisite: MKTG 3010  and accepted into Advanced Standing
General Education Course: No


Add to Catalog (opens a new window)