Nov 29, 2023  
2019-2020 General Catalog 
    
2019-2020 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

Department of Management, Marketing, and Hospitality


Person IconDepartment Chair
Greg Powell – BUS 236 – (435) 586-5402
Faculty IconFaculty & Staff
Person IconAssistant Department Chair
Michael Kroff – BUS 220 – (435) 586-5478
Advisor IconStudent Success Advisors
Admin Assistant IconAdministrative Assistant
Heather Jones – BUS 229 – (435) 865-8157
Website IconWebsite
 

Overview of Programs

The management program prepares students to identify, assemble, and coordinate the skills and resources needed to create economic wealth within ethical and societal boundaries. Accredited by AACSB, this high-quality program contributes expertise in leadership development, ethics, business, government and society, organizational behavior, entrepreneurship and small business administration, strategic management, human resource administration, and international management.

The marketing program fosters an educational culture that helps students to excel at developing, implementing, and controlling strategies and tactics. These fall into the areas of markets, products and services, distribution, promotion, and pricing. Students gain experience in achieving their goals and meeting the needs and wants of employers, customers, and society.

The hotel, resort, and hospitality management program prepares students for career success in the hospitality industry anywhere in the world. Students will receive pertinent consumer and business instruction in a hospitality industry context from professors that have both extensive industry experience and terminal degrees. Instruction centers on the key concepts of customer service, leadership, technology, financial management, and operations with practical work experience.

Mission

Management

The mission of the management program is to direct its teaching, research, and service activities toward developing and enhancing the ability of students and practitioners to identify, assemble, and coordinate the skills and resources needed to create economic wealth within ethical and societal boundaries.

The primary commitment of the faculty is to provide a nationally accredited, high-quality undergraduate experience to our students. Excellent undergraduate teaching is our top priority. In supporting the mission of Southern Utah University and the School of Business, the program contributes expertise in leadership development, ethics, business, government and society, organizational behavior, entrepreneurship and small business administration, strategic management, human resource administration, and international management. Although primarily aimed at the private sector, program activities overlap into non-profit and governmental sectors. Quality intellectual contributions are also an important part of our mission. These include the dissemination of the results of management and pedagogical research, and the use of relevant instructional materials including textbooks and case studies.

Service to the program, the University, the management profession, and society in general is a critical aspect of our mission. Service is provided through participation in School of Business and University committees, attendance at professional meetings and seminars, advising student organizations, and consulting activities.

Marketing

The mission of the marketing program is to develop and deliver quality marketing programs and to foster an educational culture that helps students to excel at developing, implementing, and controlling strategies and tactics. These fall into the areas of markets, products and services, distribution, promotion, and pricing. Students should thus be capable of achieving their goals and meeting the needs and wants of employers, customers, and society.

A secondary role, pertaining to the marketing faculty, is to provide marketing information, advice, and efforts to the University and other groups where their knowledge and abilities can provide value.

Hotel, Resort, and Hospitality Management

The hotel, resort, and hospitality management program prepares students for career success in the hospitality industry anywhere in the world. Students will receive pertinent instruction in all business school disciplines in a hospitality industry context from professors that have both extensive industry experience and terminal degrees. Instruction centers on the key concepts of customer service, leadership, technology, financial management, and operations with practical work experience. Our curriculum is closely linked with industry demands, with special emphasis on building trust among guests, employees, and community.

Department/Program Learning Outcomes

Management

The management program fully supports the undergraduate learning objectives of the School. In pursuit of the mission stated above, the additional objectives of the Management program are as follows:

  1. All management students will be encouraged to participate in relevant student organizations supporting their interests. These include PBL, DECA, the Society for Human Resource Management, and other groups.
  2. All graduating students will have a working knowledge of the concepts of planning, organizing, staffing, directing, and controlling commercial operations.
  3. All graduating students will be familiar with the major trends affecting small and large business, international commerce, and e-business.
  4. All graduating students will be able to synthesize the fundamental elements of finance, accounting, business law, marketing, economics, and management in a manner which enables them to make effective decisions at the corporate level.

Marketing

The marketing program fully supports each of the learning objectives of the School for undergraduate programs. In pursuit of the mission stated above, the additional learning objectives of the marketing program are as follows:

  1. Effectively teach all students basic marketing knowledge, frameworks and processes.
  2. Enable students to apply and integrate their knowledge and skills in marketing to specific situations through case studies, appropriate readings and practical projects.
  3. All graduating students will have a working knowledge of the concepts of pricing, product design, promotion, and distribution channels.
  4. All graduating students will be familiar with the major marketing trends affecting small and large business, international business and e-commerce.
  5. All graduating students will be able to synthesize the fundamental elements of finance, accounting, business law, marketing, economics, and management in a manner which enables them to make effective decisions at the corporate level.  

Hotel, Resort, and Hospitality Management

The HRHM program fully supports each of the learning objectives of the School for undergraduate programs. In pursuit of the mission stated above, the additional learning objectives of the HRHM program are as follows:

  1. Students are prepared for an entry-level hospitality management position with orientation and training to become general managers.
  2. Students receive instruction in food and beverage and lodging operations.
  3. Students receive hospitality context instruction in accounting/finance, marketing, economics, human resources, tourism, and facilities management.
  4. Students receive on-the-job hospitality management training.

Other Information

Admission to the Dixie L. Leavitt School of Business

To major in a business field (Accounting, Finance, Management, or Marketing) in the Dixie L. Leavitt School of Business, students must meet certain requirements and apply for admission to the School as outlined below. 

Standard Admission Requirements

The standard requirements for full admission to business programs in the School of Business are the following:

  1. Complete all six (6) pre-business foundation courses (see below) with a grade of “C-” (1.7) or better in each course;
  2. Achieve a GPA of 2.5 or higher in all pre-business foundation courses; and
  3. Complete at least 36 college credit hours with an overall GPA of 2.5 or higher.

Students who met these requirements are assured admission.

Pre-Business Foundation Courses

The following courses constitute the Pre-Business Foundation, which must be completed before full admission to business programs in the School of Business:

Alternative Paths to Admission

Students may apply for admission after completing all pre-business foundation courses OR during the semester in which they will complete their pre-business foundation courses, which would normally be the first or second semester of the sophomore year. Students meeting the conditions listed below will be conditionally admitted. To maintain admission, the Standard Admission Requirements must be fully met upon completion of the six (6) pre-business foundation courses.

Conditional Admission

  • Complete 3-5 of the pre-business foundation courses with a grade of “C-” (1.7) or better in each course;
  • Be enrolled in the remaining 1-3 pre-business courses;
  • Achieve a GPA of 2.5 or better in all pre-business courses completed; and
  • Complete at least 24 college credit hours with a total GPA of 2.5 or higher.

Students who do not meet the conditions for automatic or conditional admission but do meet the conditions specified below may apply for admission by committee review. The School Admission Committee will evaluate applications and grant or reject admission on a case-by-case basis.

Admission by Committee Review: 

  • Complete all six (6) pre-business foundation courses with a grade of “C-” (1.7) or better in each course; and
  • Complete at least 36 college credit hours with a total GPA of 2.0 or higher.

Along with the regular application materials, students seeking admission by committee review must submit an essay, of no more than 1,000 words, describing why they want to major in business and why they believe they can be successful.

Required Application Materials

  1. Complete application form
  2. Complete admission questionnaire
  3. Resume
  4. Application essay (for applicants requesting admission by committee review)

Repeating Failed Business or Pre-Business Courses

Students will be allowed to repeat a failed course only once. If the course is not passed with a minimum grade after the second attempt, that student will not be admitted into advanced standing or allowed to graduate with a composite degree in any of the other business majors. The required GPA for the upper division major core is a 2.5. Every student must meet the minimum GPA standard to graduate with any business major.

Transfer Students

Transfer students, either from another college within the University, or from another institution, may be allowed to take no more than 9 credit hours in upper-division major courses. Transfer students must meet with the business advisor before enrolling in any upper-division courses to determine the extent to which the pre-business core has been fulfilled. For transfer information or equivalents refer to the following web site: www.suu.edu/business/transfer.html.

Summary of Graduation Requirements

Management

To graduate with a major in Management from SUU, the student must:

  • Be accepted to the School of Business.
  • Successfully complete the required business foundation, business core, and upper-division major classes, as listed in the catalog, with a GPA of 2.5 or better.
  • Meet the other requirements for graduation as defined by the University.
  • Complete the General Education  requirements. Transfer students can meet this requirement by the following means:
    1. Complete the GE requirements at one of the other four-year colleges in the Utah System of Higher Education (USHE), or
    2. Complete the associate of science or associate of arts degree from a community college within the USHE. (Transfer students from other community colleges must have the general education requirements evaluated by the Registrar.) Students pursuing a bachelor’s degree must take the American Institution requirement to graduate. (This course may be taken at a junior college or at SUU. See the Academic Advisement Center or Registrar’s Office for a suitable equivalent.)
  • Complete a minimum of 120 semester hours.
  • Complete a minimum of 40 upper-division semester hours (course number 300 or above from an accredited four-year college or university).
  • Have an overall GPA of 2.0 or better.

Marketing

To graduate with a major in Marketing from SUU, the student must:

  • Be accepted to the School of Business.
  • Successfully complete the required business foundation, business core, and upper-division major classes, as listed in the catalog, with a GPA of 2.5 or better.
  • Meet the other requirements for graduation as defined by the University.
  • Complete the General Education  requirements. Transfer students can meet this requirement by the following means:
    1. Complete the GE requirements at one of the other four-year colleges in the Utah System of Higher Education (USHE), or
    2. Complete the associate of science or associate of arts degree from a community college within the USHE. (Transfer students from other community colleges must have the general education requirements evaluated by the Registrar.) Students pursuing a bachelor’s degree must take the American Institution requirement to graduate. (This course may be taken at a junior college or at SUU. See the Academic Advisement Center or Registrar’s Office for a suitable equivalent.)
  • Complete a minimum of 120 semester hours.
  • Complete a minimum of 40 upper-division semester hours (course number 300 or above from an accredited four-year college or university).
  • Have an overall GPA of 2.0 or better.

Hotel, Resort, and Hospitality Management

To graduate with a major in Hotel, Resort, and Hospitality Management from SUU, the student must:

  • Successfully complete the courses required for the major, as listed in the catalog, with a GPA of 2.5 or better.
  • Meet the other requirements for graduation as defined by the University.
  • Complete the General Education  requirements. Transfer students can meet this requirement by the following means:
    1. Complete the GE requirements at one of the other four-year colleges in the Utah System of Higher Education (USHE), or
    2. Complete the associate of science or associate of arts degree from a community college within the USHE. (Transfer students from other community colleges must have the general education requirements evaluated by the Registrar.) Students pursuing a bachelor’s degree must take the American Institution requirement to graduate. (This course may be taken at a junior college or at SUU. See the Academic Advisement Center or Registrar’s Office for a suitable equivalent.)
  • Complete a minimum of 120 semester hours.
  • Complete a minimum of 40 upper-division semester hours (course number 300 or above from an accredited four-year college or university).
  • Have an overall GPA of 2.0 or better.

Programs

    Associate’s DegreeBachelor’s DegreeCertificate (Undergraduate)Certificate (Graduate)Minor