COMM 4030 - Social Media Management

3 Credit(s)

This course is designed as an in-depth view of social media management and development. The course will teach how to use and process user-generated content (UGC), organization of social media posts, and big data information to make analyses, recommendations, optimizations, and predictions for brand constructions on social media. By using case studies, usability tests, eye-tracking technology, and social media plan projects, students will also learn practical steps and response strategies for social media-based branding and crisis management. (Spring, As Needed) [Graded]

Prerequisite(s): COMM 2030 and COMM 3030 - Prerequisite Min. Grade: D-
Prerequisite Can Be Concurrent? Yes (COMM 3030)