COMM 2030 - Social Media Branding

3 Credit(s)

This course introduces the concepts of creating and managing a social media brand strategy. Students will learn how to manage a brand across multiple platforms, as well as learn the benefits of listening and aligning brand objectives with organizational goals. Students will learn how the change of control of the brand is shifting from the company to include the consumer. Students will learn the importance of brand advocates and identify strategic influencers. We will analyze current organizational branding effectiveness. (Fall, Spring) [Graded]

Prerequisite(s): COMM 1030 - Prerequisite Min. Grade: D-
Prerequisite Can Be Concurrent? Yes