Nov 21, 2024

2021-2022 General Catalog

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2021-2022 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

Social Media (Certificate)

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Program Learning Outcomes

Students will demonstrate the ability to communicate correctly and clearly in forms and styles appropriate for current social media professions, industries, and outlets in regards to their specific audiences.

Social Media Curriculum (18 Credits)

Core Requirements (12 Credits)

COMM 1030 - Introduction to Social Media 3 Credit(s)
COMM 2030 - Social Media Branding 3 Credit(s)
COMM 3030 - Social Media Strategies 3 Credit(s)
COMM 4030 - Social Media Management 3 Credit(s)

Social Media Electives (6 Credits)

Select 6 credits from the following:

COMM 1450 - Introduction to Advertising and Public Relations 3 Credit(s)
COMM 2900 - Strategic Communication Writing 3 Credit(s)
COMM 3080 - Digital Copy Layout and Design 3 Credit(s)
COMM 3110 - Persuasion 3 Credit(s)
COMM 4040 - Advertising Psychology 3 Credit(s)
COMM 4440 - Multimedia Storytelling 3 Credit(s)

Total Credits, Certificate: 18