May 02, 2025

2016-2017 General Catalog

HELP

2016-2017 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

Marketing Composite, B.S.

Print Degree Planner (opens a new window) |

General Education Core

See General Education

Core Course Requirements 12-13 credits (must take MATH 1050 )
Knowledge Areas Requirements 20-22 credits (Must take following courses to fulfill both GE and School of Business requirements) PSY 1010 or SOC 1010

Experiential Education University Requirement - EDGE Program (3 Credits)

NOTE: As of 7/12/2019, students pursuing this bachelor’s degree are no longer required to complete the EDGE courses for graduation.

See Experiential Education .

Marketing Composite Curriculum Summary (B.S.)

Foundation Core, for Advanced Standing (22 Credits)

ACCT 2010 - Accounting Principles 3 credits
ACCT 2020 - Managerial Accounting 3 credits
ECON 2010 - Principles of Microeconomics 3 credits
ECON 2020 - Principles of Macroeconomics 3 credits
ECON 2500 - Quantitative methods for Business & Economics 3 credits
MATH 1040 - Statistics 4 credits OR
MATH 2040 - Business Statistics 4 credits
MGMT 2900 - Introduction to MIS-ERP 3 credits OR
CSIS 2010 - Computer Applications 3 credits

Additional Pre-Business Core (6 credits)

ENGL 2040 - Writing in Professional Contexts 3 credits OR
COMM 4240 - Technical Writing 3 credits
PSY 1010 - General Psychology 3 credits OR
SOC 1010 - Introduction to Sociology 3 credits

Business Core (24 Credits)

ACCT 3350 - Business Law I 3 credits
ECON 3010 - Managerial Economics 3 credits
FIN 3250 - Managerial Finance I 3 credits
MGMT 3100 - Operations Management 3 credits
MGMT 3180 - Management & Organizations 3 credits
MGMT 4200 - Business, Government & Ethics 3 credits
MGMT 4950 - Strategic Management 3 credits
MKTG 3010 - Marketing Principles 3 credits

Marketing Core (21 Credits)

MKTG 3030 - Buyer Behavior 3 credits
MKTG 4950 - Marketing Management 3 credits
MKTG 4100 - Market Research & Strategy 3 credits
Select 4 courses: (12 Credits): Three of the four courses MUST be upper-division marketing courses. One course (3 credits) may be from:

• a 3000 or higher level COMM course,

• any upper division School of Business course.

• any upper division foreign language course

• Other courses, upon approval.

Other Electives (11-12 Credits)

Electives, 11-12 credits

Total Credits, B. S. degree: 120

Back to Top | Print Degree Planner (opens a new window) |