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Nov 23, 2024
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MKTG 3400 - International Marketing3 credits
An examination and study of the changing marketing environment from a seller’s market to a buyer’s market. The course analyzes the global environment concerning product planning, pricing, channels of distribution and promotion, in addition to concepts involving strategy, quality, ethics and global competition. (Fall)
Prerequisite: MKTG 3010 and accepted into Advanced Standing
General Education Course: No
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