May 31, 2020  
2012-2013 General Catalog 
    
2012-2013 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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MKTG 3010 - Marketing Principles

3 credits

An analysis of problems and concepts concerned with the distribution of goods from producer to consumer. The course includes survey of marketing research, product planning, pricing, channels of distribution and promotion. (Fall, Spring)

Prerequisite: Junior standing
General Education Course: No



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