MKTG 3010 - Marketing Principles

3 Credit(s)

An analysis of problems and concepts concerned with the distribution of goods from producer to consumer. The course includes survey of marketing research, product planning, pricing, channels of distribution, and promotion. (Fall, Spring, Summer) [Graded (Standard Letter)]

Registration Restriction(s): Acceptance into the School of Business OR permission from a School of Business advisor OR have an approved Marketing minor