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Nov 29, 2024
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MKTG 3400 - International Marketing
3 Credit(s)
An examination and study of the changing marketing environment from a seller’s market to a buyer’s market. The course analyzes the global environment concerning product planning, pricing, channels of distribution, and promotion, in addition to concepts involving strategy, quality, ethics, and global competition. (Fall) [Graded]
Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D-
Registration Restriction(s): Advanced standing required
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