Oct 20, 2019  
2018-2019 General Catalog 
    
2018-2019 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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MKTG 3010 - Marketing Principles


3 Credit(s)

An analysis of problems and concepts concerned with the distribution of goods from producer to consumer. The course includes survey of marketing research, product planning, pricing, channels of distribution, and promotion. (Fall, Spring) [Graded]

Registration Restriction(s): Junior or Senior standing required



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