Nov 23, 2024  
2016-2017 General Catalog 
    
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2016-2017 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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MKTG 3400 - International Marketing

3 credits

An examination and study of the changing marketing environment from a seller’s market to a buyer’s market. The course analyzes the global environment concerning product planning, pricing, channels of distribution and promotion, in addition to concepts involving strategy, quality, ethics and global competition. (Fall)

Prerequisite: MKTG 3010  and accepted into Advanced Standing
General Education Course: No


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