Dec 02, 2021  
2014-2015 General Catalog 
    
2014-2015 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

Marketing Composite, B.S.


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General Education Core


See General Education 

  • Core Course Requirements 16-17 credits (must take MATH 1050 )
  • Knowledge Areas Requirements 16 credits (Must take following courses to fulfill both GE and School of Business requirements) PSY 1010  or SOC 1010 

University Requirements


NOTE: As of 7/12/2019, students pursuing this bachelor’s degree are no longer required to complete the Experiential Education Requirement courses for graduation.

Experiential Education Requirement - EDGE (1-3 Credits)


Complete One Track:

Original Project Track (3 Credits)


Students create a project of their own design 

Select Project Track (2 Credits)


Students select a project from the designated list 

Marketing Composite Curriculum Summary (B.S.)


Additional Pre-Business Core (6 credits)


Marketing Core (21 Credits)


  • MKTG 3030 - Buyer Behavior 3 credits
  • MKTG 4950 - Marketing Management 3 credits
  • MKTG 4100 - Market Research & Strategy 3 credits
  • Select 4 courses: (12 Credits): Three of the four courses MUST be upper-division marketing courses. One course (3 credits) may be from:
  •          •  a 3000 or higher level COMM course,

             •  any upper division School of Business course.

             •  any upper division foreign language course

             •  Other courses, upon approval.

Other Electives (11-12 Credits)


  • Electives,  11-12 credits

Total Credits, B. S. degree: 120


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