Marketing Composite, B.A.

General Education Core

Core Course Requirements 16-17 credits (must take MATH 1050 )
Knowledge Areas Requirements 16 credits (Must take following courses to fulfill both GE and School of Business requirements) PSY 1010 or SOC 1010

University Requirements

NOTE: As of 7/12/2019, students pursuing this bachelor’s degree are no longer required to complete the Experiential Education Requirement courses for graduation.

Experiential Education Requirement - EDGE Program (1-3 Credits)

Complete One Track:

Original Project Track (3 Credits)

Students create a project of their own design

UNIV 1010 - EDGE Program Introduction 1 credits Students transferring with more than 60 credits may waive this requirement if they complete the “EDGE Fast Track” online training.
UNIV 3925 - EDGE Project Proposal: [Engagement Center] 1 credits
UNIV 4925 - EDGE Program Completion: [Engagement Center] 1 credits

Select Project Track (2 Credits)

Students select a project from the designated list

UNIV 1010 - EDGE Program Introduction 1 credits Students transferring with more than 60 credits may waive this requirement if they complete the “EDGE Fast Track” online training.
UNIV 4930 - EDGE Select Track Completion: [Engagement Center] 1 credits

Degree Requirements (16 Credits)

BA Degree — Foreign Language Requirement (16 credits or proficiency test)

Marketing Composite Curriculum Summary (B.A.)

Marketing Core (21 Credits)

MKTG 3030 - Buyer Behavior 3 credits
MKTG 4950 - Marketing Management 3 credits
MKTG 4100 - Market Research & Strategy 3 credits
Select 4 courses: (12 Credits): Three of the four courses MUST be upper-division marketing courses. One course (3 credits) may be from:

• a 3000 or higher level COMM course,

• any upper division School of Business course.

• any upper division foreign language course

• Other courses, upon approval.