Nov 08, 2024

2024-2025 General Catalog [Current]

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2024-2025 General Catalog [Current]

Marketing (Certificate)

Location(s): Main Campus, Accelerated Program Campus, Online Campus

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Program Information

All courses must be passed with a “C” (2.0) or better to be counted in the program.
Students must earn a minimum overall GPA of 3.0 to graduate.
Graduate courses cannot be repeated more than once.
Students who enroll directly into the Marketing certificate will need to receive permission to enroll in MKTG 6200 without the required prerequisites.

Certificate Completion

This certificate program may be completed independently and does not require enrollment in or completion of any degree program to be awarded.

Marketing Curriculum (9 Credits)

MKTG 6200 - Marketing 3 Credit(s)
MKTG 6300 - Marketing Analytics 3 Credit(s)
MKTG 6930 - Integrated Marketing 3 Credit(s)

Total Credits, Certificate: 9

Program Learning Outcomes

Explore key marketing strategies related to communicating product or service value.
Learn to apply advanced analytics tools available to address the increasingly complex challenges facing today’s marketers.
Develop an essential understanding of common marketing models and the most up-to-date research methods.

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