Communication - New Media, Branding, and Message Design Emphasis (B.A., B.S.)

Location(s): Online Campus

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Program Summary

This emphasis is designed for students seeking an online degree in communication and who cannot attend SUU as a face-to-face residential student. All courses are delivered 100% online.

Program Information

All courses must be passed with a “C-” (1.7) or better to be counted in the major.
A maximum of three (3) internship credits (COMM 4890 ) count toward major hours. Credit for internship will not be given unless approved by the department chair at the beginning of the semester. See department for details.

General Education Requirement (30-35 Credits)

See General Education for course options.

Core Course Requirements (12-15 Credits)
Breadth Area Requirements (16-20 Credits)

Please note: All students must complete a minimum of 30 credits between the Core and Breadth Area requirements.

Bachelor’s Degree Type: Arts or Science Requirement (12* or 16** Credits)

Select one degree type from either Bachelor of Arts or Bachelor of Science:

Bachelor of Science (BS) Degree Requirement (12 Credits*)

Bachelor of Science Degree - Math or Science minimum requirement 12 Credits

* Note: A portion of the B.S. requirements may be met by fulfilling the General Education Core and Breadth Areas. Because of this, these credits are typically not counted in the degree total at the bottom of page. Some students majoring in non-science fields may need additional math/science courses to reach the minimum 12 credits. Consult your Student Success Advisor for details.

or

Bachelor of Arts (BA) Degree Requirement (16 Credits**)

Bachelor of Arts Degree - Foreign Language Requirement 16 Credits

** Note: One semester of a foreign language may also fulfill the General Education Humanities requirement. The 16 credits may be fulfilled by taking four semesters of a foreign language or by testing out of a language and purchasing the credits. These credits are typically counted in the degree total at the bottom of the page. Consult your Student Success Advisor for details.

Communication - New Media, Branding, and Message Design Curriculum (45 Credits)

Required Core Courses (12 Credits)

COMM 1010 - Introduction to Communication 3 Credit(s) (can be used to fulfill General Education Humanities Breadth Area)
COMM 1130 - Writing for Communication 3 Credit(s)
COMM 3100 - Communication Theory 3 Credit(s)
COMM 4000 - Research for Communication Careers 3 Credit(s)

New Media, Branding, and Message Design Emphasis Courses (33 Credits)

COMM 1030 - Introduction to Social Media 3 Credit(s)
COMM 1450 - Introduction to Advertising and Public Relations 3 Credit(s)
COMM 2030 - Social Media Branding 3 Credit(s)
COMM 2110 - Communication in Human Interactions 3 Credit(s)
COMM 2900 - Content Creation 3 Credit(s)
COMM 3080 - Digital Design 3 Credit(s)
COMM 3110 - Persuasion 3 Credit(s)
COMM 3150 - Nonverbal Communication 3 Credit(s)
COMM 3900 - Strategic Campaigns 3 Credit(s)
COMM 4040 - Advertising Psychology 3 Credit(s)
COMM 4280 - Advertising Strategies 3 Credit(s)

Free Electives (24-48 Credits)

Total elective credit is determined by General Education courses taken, degree type selected, additional credits earned, and any additional math or other prerequisite courses needed. For a bachelor’s degree, students must earn a minimum of 40 upper-division credits (courses numbered 3000-4999). Students may need to select additional upper-division courses not included in their major requirements in order to reach this minimum. Please consult your Student Success Advisor for details.

Total Credits, B.A./B.S. Degree: 120

Program Learning Outcomes

Professional Application: Students make connections among concepts to synthesize and transfer their learning to new, complex situations that apply to professional and industry practices.
Message Development: Students strategically and responsibly apply appropriate technologies to explore, create, collaborate, and organize messages in a digital context.
Presentation Skill: Students will be able to research, organize, create, and present relevant messages to inform, persuade, entertain, or build rapport with selected and specific audiences.