Sep 18, 2024

2024-2025 General Catalog [Current]

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2024-2025 General Catalog [Current]

Marketing (Minor)

Location(s): Main Campus, Online Campus

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Program Information

Students must earn a minimum overall GPA of 2.0 in the minor requirements.

Marketing Minor Curriculum (22 Credits)

Required Foundation Core (13 Credits)

ACCT 2010 - Accounting Principles 3 Credit(s)
ECON 2010 - Principles of Microeconomics 3 Credit(s)
MATH 1040 - Statistical Inference 4 Credit(s)
MKTG 3010 - Marketing Principles 3 Credit(s)

Marketing Courses (9 Credits)

Complete 9 credits from the following:

ENTR 3210 - Entrepreneurship 3 Credit(s)
MKTG 3030 - Buyer Behavior 3 Credit(s)
MKTG 3400 - International Marketing 3 Credit(s)
MKTG 3530 - Entrepreneurial Marketing 3 Credit(s)
MKTG 3900 - Retailing and Distribution 3 Credit(s)
MKTG 3930 - Integrated Marketing Communication (IMC) 3 Credit(s)
MKTG 4100 - Market Research and Strategy 3 Credit(s)
MKTG 4750 - Business to Business (B2B) Marketing 3 Credit(s)
MKTG 4930 - Advanced Sales Techniques and Strategies 3 Credit(s)
Any upper-division MKTG course(s)

Total Credits, Minor: 22

Program Learning Outcomes

All graduating students will be able to synthesize the fundamental elements of finance, accounting, business law, marketing, economics, and management in a manner which enables them to make effective decisions at the corporate level.
All graduating students will have a working knowledge of the concepts of pricing, product design, promotion, and distribution channels.

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