Marketing Education (Minor)

Location(s): Main Campus

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Program Information

Students must earn a minimum overall GPA of 2.0 in the minor requirements.

Marketing Education Minor Curriculum (18 Credits)

Marketing Courses (15 Credits)

MKTG 3010 - Marketing Principles 3 Credit(s)
MKTG 3030 - Buyer Behavior 3 Credit(s)
MKTG 3930 - Integrated Marketing Communication (IMC) 3 Credit(s)
MKTG 4100 - Market Research and Strategy 3 Credit(s)
MKTG 4930 - Advanced Sales Techniques and Strategies 3 Credit(s)

Teacher Education Course (3 Credits)

BE 4900 - Teaching Business, Marketing, and Information Systems 3 Credit(s)

Total Credits, Minor: 18

Licensure Notification

This program typically leads to licensure/certification and was designed to meet such qualifications for the state of Utah. Students who are or may be planning to pursue licensure/certification in any other U.S. state or territory may need to meet additional education requirements. This is not a reflection of SUU’s accreditation or quality, as each state and territory regulates their own education requirements for occupational licensure.

Students enrolled in a teacher preparation program may potentially be able to use a Utah educator license to obtain licensure through reciprocity. Additional information may be found through the Department of Teacher Education’s reciprocity table.

An overview of all of SUU’s programs that lead to licensure/certification and the programs’ current determination statuses may be found at www.suu.edu/provost/licensure.html.

Program Learning Outcomes

All graduating students will be able to synthesize the fundamental elements of finance, accounting, business law, marketing, economics, and management in a manner which enables them to make effective decisions at the corporate level.
All graduating students will have a working knowledge of the concepts of pricing, product design, promotion, and distribution channels.