Marketing (B.A., B.S.)

Location(s): Main Campus, Online Campus

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Program Admission

See Admissions Requirements for this program.

Program Information

Students must complete the required business foundation, business core, and upper-division major classes with a GPA of 2.5 or better.

General Education Requirement (30-35 Credits)

See General Education for course options.

Core Course Requirements (12-15 Credits)
Breadth Area Requirements (16-20 Credits)

Please note: All students must complete a minimum of 30 credits between the Core and Breadth Area requirements.

Bachelor’s Degree Type: Arts or Science Requirement (12* or 16** Credits)

Select one degree type from either Bachelor of Arts or Bachelor of Science:

Bachelor of Science (BS) Degree Requirement (12 Credits*)

Bachelor of Science Degree - Math or Science minimum requirement 12 Credits

* Note: A portion of the B.S. requirements may be met by fulfilling the General Education Core and Breadth Areas. Because of this, these credits are typically not counted in the degree total at the bottom of page. Some students majoring in non-science fields may need additional math/science courses to reach the minimum 12 credits. Consult your Student Success Advisor for details.

or

Bachelor of Arts (BA) Degree Requirement (16 Credits**)

Bachelor of Arts Degree - Foreign Language Requirement 16 Credits

** Note: One semester of a foreign language may also fulfill the General Education Humanities requirement. The 16 credits may be fulfilled by taking four semesters of a foreign language or by testing out of a language and purchasing the credits. These credits are typically counted in the degree total at the bottom of the page. Consult your Student Success Advisor for details.

Marketing Curriculum (74.5 Credits)

Pre-Business Foundation (23 Credits)

ACCT 2010 - Accounting Principles 3 Credit(s)
ANLY 2500 - Introduction to Business Analytics 3 Credit(s)
ECON 2010 - Principles of Microeconomics 3 Credit(s)
CSCY 2100 - Spreadsheet Applications 3 Credit(s)
MATH 1040 - Statistical Inference 4 Credit(s) * (can be used to fulfill General Education Quantitative Literacy requirement)
MATH 1050 - College Algebra 4 Credit(s) * (can be used to fulfill General Education Quantitative Literacy requirement)
MGMT 2000 - Professional Development 3 Credit(s)

Note

* Students who are not prepared for this math course may need additional math credits/preparation. Please consult your Student Success Advisor for more information.

Additional Business Foundation (9 Credits)

ACCT 2020 - Managerial Accounting 3 Credit(s)
ECON 2020 - Principles of Macroeconomics 3 Credit(s)
MGMT 2020 - Business Communication 3 Credit(s)

Business Core (18.5 Credits)

Students must be admitted to the School of Business prior to enrollment in most 3000- or 4000-level courses.

ACCT 3350 - Business Law and Ethics 3 Credit(s)
FIN 3250 - Managerial Finance I 3 Credit(s)
MGMT 3100 - Operations Management 3 Credit(s)
MGMT 3180 - Management and Organizations 3 Credit(s)
MGMT 4950 - Strategic Management 3 Credit(s)
MKTG 3010 - Marketing Principles 3 Credit(s)
BA 4999 - Assurance of Learning 0.5 Credit(s)

Marketing Core (24 Credits)

MKTG 2930 - Fundamentals of Selling - Building Blocks for Successful Selling 3 Credit(s)
MKTG 3030 - Buyer Behavior 3 Credit(s)
MKTG 3930 - Integrated Marketing Communication (IMC) 3 Credit(s)
MKTG 4100 - Market Research and Strategy 3 Credit(s)
MKTG 4950 - Marketing Management 3 Credit(s)

Complete Three Courses from the Following (9 Credits)

Two of the three courses MUST be upper-division MKTG courses. One course (3 credits) may be from the following list:

a 3000 or higher COMM course
any upper-division School of Business course (ACCT, FIN, ECON, HRHM, MGMT, MKTG)
any upper-division foreign language course
other courses (upon approval)

Free Electives (0-23.5 Credits)

Total elective credit is determined by General Education courses taken, degree type selected, additional credits earned, and any additional math or other prerequisite courses needed. For a bachelor’s degree, students must earn a minimum of 40 upper-division credits (courses numbered 3000-4999). Students may need to select additional upper-division courses not included in their major requirements in order to reach this minimum. Please consult your Student Success Advisor for details.

Total Credits, B.A. Degree: 120-125.5

Total Credits, B.S. Degree: 120

Program Learning Outcomes

Students will demonstrate a basic knowledge of each major functional area of business, including accounting, economics, finance, information systems, international, legal and social environment, management, and marketing.
Students will demonstrate a basic proficiency in fundamental professional skills, including written communication skills, oral communication skills, critical thinking skills, analytical skills, and ethical decision-making skills.
Understand and apply steps in strategic marketing process, including situation analysis, market segmentation and targeting, and product positioning.
Understand and apply appropriate marketing research tools across steps in strategic marketing process.
Understand and apply principles related to consumer decision making across steps in strategic marketing process.