Communication - Strategic Communication Emphasis, B.A.

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General Education Requirement (33-35 Credits)

See General Education .

Core Course Requirements 13 credits (must take ENGL 2010 & MATH 1040 )
Knowledge Area Requirements 20-22 credits (must take COMM 1010 for Humanities Knowledge Area)

Experiential Education University Requirement - EDGE Program (3 Credits)

NOTE: As of 7/12/2019, students pursuing this bachelor’s degree are no longer required to complete the EDGE courses for graduation.

See Experiential Education .

EDGE 1010 - Becoming an Engaged Learner 1 credit
EDGE 3000-level (EDGE 3010 , EDGE 3020 , EDGE 3030 , EDGE 3040 , or EDGE 3050 ) 1 credit
EDGE 4000-level (EDGE 4010 , EDGE 4020 , EDGE 4030 , EDGE 4040 , or EDGE 4050 ) 1 credit

Bachelor of Arts (B.A.) Degree Requirement (16 Credits**)

B.A. Degree - Foreign Language Requirement (16 credits)

** Note: One semester of a foreign language may also fulfill the General Education Humanities requirement. The 16 credits may be fulfilled by taking four semesters of a foreign language or by testing out of a language and purchasing the credits. These credits are typically counted in the degree total at the bottom of the page. Consult a Student Success Advisor for details.

Strategic Communication Curriculum Summary (42 Credits)

Core Menu (9 Credits)

COMM 1130 - Writing for Communications 3 Credit(s)
COMM 3020 - Communication Research 3 Credit(s)
( COMM 4050 - Mass Media Theory & Effects 3 Credit(s)
OR
COMM 4350 - Communication Theory 3 Credit(s) ) (Prerequisite: COMM 3020 ) (Need senior status to take COMM 4050)

Strategic Communication Required Courses (24 Credits)

COMM 2300 - Introduction to Advertising and Public Relations 3 Credit(s)
COMM 3070 - Communication Graphics 3 Credit(s)
COMM 3080 - Advertising, Copywriting & Layout 3 Credit(s)
COMM 3501 - Practicum-PR-Ad Lab 1 to 4 Credit(s)
COMM 3950 - Strategic Communication Writing 3 Credit(s)
COMM 4010 - Persuasion 3 Credit(s)
COMM 4280 - Advertising Strategies 3 Credit(s)
COMM 4950 - Public Relations Campaigns 3 Credit(s)

Strategic Communication Recommended Elective Courses (9 Credits)

Select from the following courses or any other approved communication courses:

COMM 1560 - Broadcast Production (Audio) 3 Credit(s)
COMM 2200 - Broadcast Production (T.V.) 3 Credit(s)
COMM 2950 - Public Relations Management 3 Credit(s)
COMM 3090 - Introduction to Digital Photojournalism 3 Credit(s)
COMM 3502 - Practicum-News Lab 3 Credit(s)
COMM 3850 - Organizational Communication 3 Credit(s)
COMM 4020 - Applied Communication Ethics 3 Credit(s)
COMM 4140 - Advanced Media Writing 3 Credit(s)
COMM 4240 - Technical Writing 3 Credit(s)
COMM 4260 - Media Law 3 Credit(s)
COMM 4502 - Political Communication 3 Credit(s)
COMM 4504 - Health Communication 3 Credit(s)
COMM 4600 - Topics in Communication 3 Credit(s) (Variable Topics - Repeatable with different topic up to 9 credits toward major)
COMM 4890 - Internship in Communication 1 to 9 Credit(s) *
* Maximum 3 Internship credits toward major hours. See academic advisor. Credit for internship will not be given unless approved by advisor and department chair at the beginning of the semester.

Free Electives

Free Electives (includes completing B.A./B.S. requirements) to complete 120 credit degree.