Apr 25, 2019  
2012-2013 General Catalog 
    
2012-2013 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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MKTG 3030 - Buyer Behavior

3 credits

An examination of influences on consumer and organization buying behavior and the implications for marketing. Utilizes concepts from various relevant disciplines. (Fall)

Prerequisite: Junior standing
General Education Course: No



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