Oct 21, 2019  
2012-2013 General Catalog 
    
2012-2013 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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HRHM 4110 - Meetings & Convention Management

3 credits

This course prepares students for a hotel sales and marketing position. Students study the scope and segmentation of the convention and group business market, the marketing and sales strategies to attract markets with specific needs, and the techniques to meet those needs as part of meeting and convention service. (Spring)

General Education Course: No



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