Aug 20, 2019  
2012-2013 General Catalog 
    
2012-2013 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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AA 6810 - Marketing in the Arts

3 credits

In addition to principles of research, audience development, education, and outreach, students learn the role of special events in fund development, public and media relations (press conferences), volunteer recruitment/retention and special one-time performance planning (e.g., celebrity one-person shows), as well as advanced instruction in advertising, media relations, sales techniques, and customer service.

General Education Course: No



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