MKTG 3160 - Sales Prospecting

3 Credit(s) | $67.50 Fee

Prospecting is the process in sales whereby new sales opportunities are generated. Prospecting incorporates interpersonal and digital methods to generate sales opportunities. Prospecting is fuel for the sales revenue engine and is an integral part of everyday selling. Students will study and develop the skills needed to successfully prospect sales opportunities, leads and contacts. (Fall, Summer - 1st Session) [Graded Letter]

Prerequisite(s): MKTG 2930 - Prerequisite Min. Grade: D-