MKTG 3150 - Sales Process

3 Credit(s) | $67.50 Fee

Sales Process is the behavior and theory of identifying sales prospects from prospecting and other sales activities, then nurturing them through to sales conversion. The Sales Cycle typically has discrete, repeatable steps that lead prospects from inquiry to conversion. Students will study and develop the skills needed to successfully turn prospects into customers. (Spring, Summer - 2nd Session) [Graded Letter]

Prerequisite(s): MKTG 2930 - Prerequisite Min. Grade: D-