AA 6830 - Digital Marketing for Arts and Culture Organizations

3 Credit(s) | $36 Fee

Students will learn and apply digital terminology for marketing, the importance of creating a high-ranking online presence, and how to reach target audiences through digital channels. Class activities will focus on creating a digital content strategy with assignments that include audience research, content creation and distribution, and digital analytics. (Fall, Spring) [Graded Letter]

Registration Restriction(s): Arts Administration students only