COMM 4030 - Social Media Management

3 Credit(s) | $12 Fee

This course focuses on how to use and process user-generated content (UGC), organization of social media posts, and big data information to make analyses, recommendations, optimizations, and predictions for brand constructions on social media. By using case studies, usability tests, eye-tracking technology, and social media plan projects, students will also learn practical steps and response strategies for social media-based branding and crisis management. (Spring) [Graded (Standard Letter)]

Prerequisite(s): COMM 1030 and COMM 2030 - Prerequisite Min. Grade: D-