AA 6810 - Marketing in the Arts I

3 Credit(s) | $36 Fee

Students will be able to identify and develop arts audiences and to increase earned income through the study of audience segmentation, market research, branding, special promotions, advertising, public relations, and online marketing. This course is preparatory to AA 6830. (Fall) [Graded (Standard Letter)]

Registration Restriction(s): Arts Administration students only