Nov 21, 2024  
2023-2024 General Catalog 
    
2023-2024 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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MKTG 3010 - Marketing Principles


3 Credit(s) | $60 Fee

An analysis of problems and concepts concerned with the distribution of goods from producer to consumer. The course includes survey of marketing research, product planning, pricing, channels of distribution, and promotion. (Fall, Spring, Summer) [Graded (Standard Letter)]

Registration Restriction(s): None



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