INDS 6211 - Crisis Communication Management

3 Credit(s)

Reputations have never been subjected to such scrutiny and crushing verdicts as in today’s court of public opinion. As perception is often reality, potential issues are typically visible long before the crisis stage. Learn how to spot common triggers, what should be in place before a crisis hits, message strategy and how to communicate the issue whether it is online attacks from a former employee, lawsuits or acts of nature. Shifting from crisis to recovery is risky, learn when and how to transition safely. All crises big and small can be managed by amassing relational capital across multiple audience sectors. By discovering how to develop and maintain relational capital, students will be able to apply these skills to any crisis or significant issue in their chosen industry. (As Needed) [Graded (Standard Letter)]

Registration Restriction(s): None