Mar 28, 2024  
2022-2023 General Catalog 
    
2022-2023 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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MKTG 3930 - Integrated Marketing Communication (IMC)


3 Credit(s)

Concerns the development and management of integrated marketing communications programs, including advertising, sales promotions, public relations/publicity, personal selling, and direct marketing. (Fall, Spring) [Graded (Standard Letter)]

Prerequisite(s): MKTG 3010   - Prerequisite Min. Grade: D-
Registration Restriction(s): None



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