|
Mar 28, 2024
|
|
|
|
MKTG 3930 - Integrated Marketing Communication (IMC) 3 Credit(s)
Concerns the development and management of integrated marketing communications programs, including advertising, sales promotions, public relations/publicity, personal selling, and direct marketing. (Fall, Spring) [Graded (Standard Letter)]
Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D- Registration Restriction(s): None
Add to Catalog (opens a new window)
|
|