COMM 6230 - Professional Social Media

3 Credit(s)

Examines the strategic use of major social media platforms. Topics include blogging, search engine optimization, content creation, story telling, corporate messaging, and uses and development of visual content. Students will complete an integrated social media plan with objectives, strategies, and tactics with key performance indicators and measurement. (Spring) [Graded (Standard Letter)]

Prerequisite(s): Admission to program or Graduate Director permission
Registration Restriction(s): MA in Professional Communication majors only