Nov 12, 2019  
2018-2019 General Catalog 
    
2018-2019 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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COMM 6230 - Professional Social Media


3 Credit(s)

Examines the strategic use of major social media platforms. Topics include blogging, search engine optimization, content creation, story telling, corporate messaging, and uses and development of visual content. Students will complete an integrated social media plan with objectives, strategies, and tactics with key performance indicators and measurement. (Spring) [Graded]

Prerequisite(s): Admission to program or Graduate Director permission
Registration Restriction(s): MA in Professional Communication majors only



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