Oct 18, 2019  
2018-2019 General Catalog 
    
2018-2019 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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COMM 6220 - Contemporary Audience Analysis


3 Credit(s)

This course focuses on surveys, polls, and sampling procedures to generate information about targeted audiences and publics. Applications of select research methodologies such as ethnographic and demographic research and other methods will be used to describe mass audiences. (As Needed) [Graded]

Registration Restriction(s): MA in Professional Communication majors only



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