COMM 3010 - Social Media

3 Credit(s)

Social media focuses on how to strategically use each platform to engage, inspire, and inform. Students will learn to write for each platform, segment, target, develop message tactics, write SM plans, work with clients and measure effectiveness. Each student will develop and promote a SM communication project such as a blog and complete the class with a portfolio of social media work. (Spring)

Prerequisite: COMM 1130, COMM 2300