Dec 30, 2024  
2017-2018 General Catalog 
    
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2017-2018 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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COMM 2300 - Introduction to Advertising and Public Relations

3 Credit(s)

The course is a foundation course for the Strategic Communication emphasis.  It introduces the concepts, theories, practices of public relations and advertising to meet a variety of organizational goals.  The focus of the course is on organizational issues in public relations and advertising firms and the role of strategic communication in the process of marketing and strategic campaigns. (Fall, Spring)

General Education Course: No.


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