Communication - Strategic Communication Emphasis, B.S.

General Education Core

Core Course Requirements – must take ENGL 2010 16-17 credits
- Quantitative Literacy Requirement – must take MATH 1040 Statistics
Knowledge Area Requirements – must take COMM 1010 in Humanities GE Knowledge Area 16 credits

University Requirements

NOTE: As of 7/12/2019, students pursuing this bachelor’s degree are no longer required to complete the Experiential Education Requirement courses for graduation.

Experiential Education Requirement - EDGE (1-3 Credits)

Complete One Track:

Original Project Track (3 Credits)

Students create a project of their own design

UNIV 1010 - EDGE Program Introduction 1 credits Students transferring with more than 60 credits may waive this requirement if they complete the “EDGE Fast Track” online training.
UNIV 3925 - EDGE Project Proposal: [Engagement Center] 1 credits
UNIV 4925 - EDGE Program Completion: [Engagement Center] 1 credits

Select Project Track (2 Credits)

Students select a project from the designated list

UNIV 1010 - EDGE Program Introduction 1 credits Students transferring with more than 60 credits may waive this requirement if they complete the “EDGE Fast Track” online training.
UNIV 4930 - EDGE Select Track Completion: [Engagement Center] 1 credits

Degree Requirements

BS Degree — Math or Science minimum requirement (12 credits)

Strategic Communication Curriculum Summary

Core Menu (9 Credits)

COMM 1130 - Writing for Communications 3 credits
COMM 3020 - Communication Research 3 credits
COMM 4050 - Mass Media Theory & Effects 3 credits (Pre-requisite: COMM 3020 )

Note

Need senior status to take COMM 4050 .

Strategic Communication Required Courses (24 Credits)

COMM 2300 - Introduction to Advertising and Public Relations 3 credits
COMM 3070 - Communication Graphics 3 credits
COMM 3080 - Advertising, Copywriting & Layout 3 credits
COMM 3501 - Practicum-PR-Ad Lab 1 to 4 credits
COMM 3950 - Strategic Communication Writing 3 credits
COMM 4010 - Persuasion 3 credits
COMM 4280 - Advertising Strategies 3 credits
COMM 4950 - Public Relations Campaigns 3 credits

Strategic Communication Recommended Elective Courses (7 credits)

Select from the following courses or any other approved communication courses

COMM 1560 - Broadcast Production (Audio) 3 credits
COMM 2200 - Broadcast Production (T.V.) 3 credits
COMM 2950 - Public Relations Management 3 credits
COMM 3090 - Introduction to Digital Photojournalism 3 credits
COMM 3502 - Practicum-News Lab 3 credits
COMM 3850 - Organizational Communication 3 credits
COMM 4020 - Applied Communication Ethics 3 credits
COMM 4140 - Advanced Media Writing 3 credits
COMM 4240 - Technical Writing 3 credits
COMM 4260 - Media Law 3 credits
COMM 4502 - Political Communication 3 credits
COMM 4504 - Health Communication 3 credits
COMM 4600 - Topics in Communication 3 credits (Variable Topics) Repeatable with different topic up to 9 credits toward major.
COMM 4890 - Internship in Communication 1 to 9 credits *

Note

(Maximum 3 Internship credits toward major hours) *See academic advisor. Credit for internship will not be given unless approved by advisor and department chair at the beginning of the semester.)

Free Electives

Free Electives (includes completing B.A./B.S. requirements) to complete 120 Credit degree.

Communication - Strategic Communication Emphasis, B.S.

General Education Core

University Requirements

Experiential Education Requirement - EDGE (1-3 Credits)

Complete One Track:

Original Project Track (3 Credits)

Select Project Track (2 Credits)

Degree Requirements

Strategic Communication Curriculum Summary

Core Menu (9 Credits)

Note

Strategic Communication Required Courses (24 Credits)

Strategic Communication Recommended Elective Courses (7 credits)

Note

Free Electives

Total Credits, B.A. or B.S. degree: 120