May 22, 2019  
2013-2014 General Catalog 
    
2013-2014 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

Marketing Composite, B.A.


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General Education Core


See General Education 

  • Core Course Requirements 16-17 credits (must take MATH 1050 )
  • Knowledge Areas Requirements 16 credits (Must take following courses to fulfill both GE and School of Business requirements) PSY 1010  or SOC 1010 

University Requirements


Degree Requirements (16 Credits)


BA Degree - Foreign Language Requirement (16 credits or proficiency test)

Marketing Composite Curriculum Summary (B.A.)


Additional Pre-Business Core (6 Credits)


Marketing Core (21 Credits)


  • MKTG 3030 - Buyer Behavior 3 credits
  • MKTG 4950 - Marketing Management 3 credits
  • MKTG 4100 - Market Research & Strategy 3 credits
  • Select 4 courses: (12 Credits): Three of the four courses MUST be upper-division marketing courses. One course (3 credits) may be from:
  •          •  a 3000 or higher level COMM course,

             •  any upper division School of Business course.

             •  any upper division foreign language course

             •  Other courses, upon approval.

Total Credits, B.A. Degree: 121-122


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