Social Media (Certificate)

Location(s): Main Campus

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Program Information

All courses must be passed with a C- (1.7) or better to be counted in the certificate.

Certificate Completion

This certificate program must be completed in conjunction with a bachelor’s degree. The certificate will be awarded at the same time as the bachelor’s degree and cannot be earned independently of a degree.

Social Media Curriculum (18 Credits)

Core Requirements (15 Credits)

COMM 1030 - Introduction to Social Media 3 Credit(s)
COMM 2030 - Social Media Branding 3 Credit(s)
COMM 3030 - Social Media Strategies 3 Credit(s)
COMM 4030 - Social Media Management 3 Credit(s)
COMM 4930 - Social Brand Lab 3 Credit(s)

Social Media Electives (3 Credits)

Complete 3 credits from the following:

COMM 1450 - Introduction to Advertising and Public Relations 3 Credit(s)
COMM 2900 - Content Creation 3 Credit(s)
COMM 3080 - Digital Design 3 Credit(s)
COMM 3110 - Persuasion 3 Credit(s)
COMM 4040 - Advertising Psychology 3 Credit(s)

Total Credits, Certificate: 18

Program Learning Outcomes

Professional Application: Students make connections among concepts to synthesize and transfer their learning to new, complex situations that apply to professional and industry practices.
Message Development: Students strategically and responsibly apply appropriate technologies to explore, create, collaborate, and organize messages in a digital context.
Presentation Skill: Students will be able to research, organize, create, and present relevant messages to inform, persuade, entertain, or build rapport with selected and specific audiences.