May 11, 2025

2025-2026 General Catalog [Effective Fall 2025]

HELP

2025-2026 General Catalog [Effective Fall 2025]

Marketing (BA/BS)

Location(s): Main Campus,
Close
Online Campus
Close

Print Degree Planner (opens a new window) |

Program Admission

See Admissions Requirements for this program.

Program Information

Students must complete the required business foundation, business core, and upper-division major classes with a GPA of 2.5 or better.
This program requires the completion of MATH 1040 - Statistical Inference and MATH 1050 - College Algebra . Students who are not prepared for these math courses may need additional math credits/preparation, which may affect time to graduation. Please consult your Student Success Advisor for more information.

Bachelor’s Degree Type: Arts or Science Requirement (12* or 16** Credits)

Select one degree type from either Bachelor of Arts or Bachelor of Science:

Bachelor of Science (BS) Degree Requirement (12 Credits*)

Bachelor of Science Degree - Math or Science minimum requirement 12 Credits

* Note: A portion of the BS requirements may be met by fulfilling the General Education Core and Breadth Areas. Consult your Student Success Advisor for details.

or

Bachelor of Arts (BA) Degree Requirement (16 Credits**)

Bachelor of Arts Degree - Foreign Language Requirement 16 Credits

** Note: One semester of a foreign language may also fulfill the General Education Humanities requirement. The 16 credits may be fulfilled by taking four semesters of a foreign language or by testing out of a language and purchasing the credits. Consult your Student Success Advisor for details.

General Education Requirement (28+ Credits)

See General Education for course options.

Core Course Requirements (12+ Credits)
Breadth Area Requirements (16+ Credits)

Marketing Curriculum (74.5 Credits)

Pre-Business Foundation (23 Credits)

ACCT 2010 - Accounting Principles 3 Credit(s)
ANLY 2500 - Introduction to Business Analytics 3 Credit(s)
ECON 2010 - Principles of Microeconomics 3 Credit(s) [GE Social/Behavioral Sciences]
CSCY 2100 - Spreadsheet Applications 3 Credit(s)
MATH 1040 - Statistical Inference 4 Credit(s) [GE Quantitative Literacy]
MATH 1050 - College Algebra 4 Credit(s) [GE Quantitative Literacy]
MGMT 2000 - Professional Development 3 Credit(s)

Additional Business Foundation (9 Credits)

ACCT 2020 - Managerial Accounting 3 Credit(s)
ECON 2020 - Principles of Macroeconomics 3 Credit(s) [GE Social/Behavioral Sciences]
MGMT 2020 - Business Communication 3 Credit(s)

Business Core (18.5 Credits)

Students must be admitted to the School of Business prior to enrollment in most 3000- or 4000-level courses.

ACCT 3350 - Business Law and Ethics 3 Credit(s)
FIN 3250 - Managerial Finance I 3 Credit(s)
MGMT 3100 - Operations Management 3 Credit(s)
MGMT 3180 - Management and Organizations 3 Credit(s)
MGMT 4950 - Strategic Management 3 Credit(s)
MKTG 3010 - Marketing Principles 3 Credit(s)
BA 4999 - Assurance of Learning 0.5 Credit(s)

Marketing Core (24 Credits)

MKTG 2930 - Fundamentals of Selling - Building Blocks for Successful Selling 3 Credit(s)
MKTG 3030 - Buyer Behavior 3 Credit(s)
MKTG 3930 - Integrated Marketing Communication (IMC) 3 Credit(s)
MKTG 4100 - Market Research and Strategy 3 Credit(s)
MKTG 4950 - Marketing Management 3 Credit(s)

Complete Three Courses from the Following (9 Credits)

Two of the three courses MUST be upper-division MKTG courses. One course (3 credits) may be from the following list:

a 3000 or higher COMM course
any upper-division School of Business course (ACCT, FIN, ECON, HRHM, MGMT, MKTG)
any upper-division foreign language course
other courses (upon approval)

Free Electives and University Requirements

Students’ total free elective credit is determined by their General Education courses taken, degree type selected (if applicable), additional credits earned, and any additional math or other prerequisite courses needed. Some students and/or programs may not have any free electives.

For a bachelor’s degree, students must earn

A minimum of 120 total credits;
A minimum cumulative GPA of 2.0 in both SUU coursework and combined transfer/SUU coursework;
40 upper-division credits , 20 of which are earned from SUU (students may need to select additional upper-division courses not included in their major requirements in order to reach this minimum 40); and
30 credits completed through SUU.

Total Credits, BA/BS Degree: 120

Program Learning Outcomes

Students will demonstrate a basic knowledge of each major functional area of business, including accounting, economics, finance, information systems, international, legal and social environment, management, and marketing.
Students will demonstrate a basic proficiency in fundamental professional skills, including written communication skills, oral communication skills, critical thinking skills, analytical skills, and ethical decision-making skills.
Understand and apply steps in strategic marketing process, including situation analysis, market segmentation and targeting, and product positioning.
Understand and apply appropriate marketing research tools across steps in strategic marketing process.
Understand and apply principles related to consumer decision making across steps in strategic marketing process.