Communication - Strategic Communication Emphasis (B.A., B.S.)

Location(s): Main Campus

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Program Information

All courses must be passed with a “C-” (1.7) or better to be counted in the major.
A maximum of three (3) internship credits (COMM 4890 ) count toward major hours. Credit for internship will not be given unless approved by the department chair at the beginning of the semester. See department for details.

General Education Requirement (30-35 Credits)

See General Education for course options.

Core Course Requirements (12-15 Credits)
Breadth Area Requirements (16-20 Credits)

Please note: All students must complete a minimum of 30 credits between the Core and Breadth Area requirements.

Bachelor’s Degree Type: Arts or Science Requirement (12* or 16** Credits)

Select one degree type from either Bachelor of Arts or Bachelor of Science:

Bachelor of Science (BS) Degree Requirement (12 Credits*)

Bachelor of Science Degree - Math or Science minimum requirement 12 Credits

* Note: A portion of the B.S. requirements may be met by fulfilling the General Education Core and Breadth Areas. Because of this, these credits are typically not counted in the degree total at the bottom of page. Some students majoring in non-science fields may need additional math/science courses to reach the minimum 12 credits. Consult your Student Success Advisor for details.

or

Bachelor of Arts (BA) Degree Requirement (16 Credits**)

Bachelor of Arts Degree - Foreign Language Requirement 16 Credits

** Note: One semester of a foreign language may also fulfill the General Education Humanities requirement. The 16 credits may be fulfilled by taking four semesters of a foreign language or by testing out of a language and purchasing the credits. These credits are typically counted in the degree total at the bottom of the page. Consult your Student Success Advisor for details.

Communication - Strategic Communication Curriculum (45 Credits)

Required Core Courses (12 Credits)

COMM 1010 - Introduction to Communication 3 Credit(s) (can be used to fulfill General Education Humanities Breadth Area)
COMM 1130 - Writing for Communication 3 Credit(s)
COMM 3100 - Communication Theory 3 Credit(s)
COMM 4000 - Research for Communication Careers 3 Credit(s)

Strategic Communication Emphasis Required Courses (27 Credits)

COMM 1030 - Introduction to Social Media 3 Credit(s)
COMM 1450 - Introduction to Advertising and Public Relations 3 Credit(s)
COMM 2030 - Social Media Branding 3 Credit(s)
COMM 2900 - Content Creation 3 Credit(s)
COMM 3030 - Social Media Strategies 3 Credit(s)
COMM 3080 - Digital Design 3 Credit(s)
COMM 3900 - Strategic Campaigns 3 Credit(s)
COMM 4040 - Advertising Psychology 3 Credit(s)
COMM 4930 - Social Media Lab 3 Credit(s) (total of 3 credits required)

Strategic Communication Emphasis Electives (6 Credits)

Complete 6 credits from the following courses or any other approved communication courses:

COMM 1070 - Introduction to Visual Communication Graphics 3 Credit(s)
COMM 2200 - Video Production 3 Credit(s)
COMM 2507 - Reporting and Writing for Sports Media 3 Credit(s)
COMM 3090 - Photojournalism 3 Credit(s)
COMM 3110 - Persuasion 3 Credit(s)
COMM 3350 - Consumer Analysis 3 Credit(s)
COMM 3502 - Practicum News Writing Lab 3 Credit(s)
COMM 3507 - Sports Public Relations 3 Credit(s)
COMM 3850 - Communication in Organizations 3 Credit(s)
COMM 3930 - Crisis Communication 3 Credit(s)
COMM 4030 - Social Media Management 3 Credit(s)
COMM 4280 - Advertising Strategies 3 Credit(s)
COMM 4502 - Corporate/Political Speechwriting and Analysis 3 Credit(s)
COMM 4504 - Health Communication 3 Credit(s)
COMM 4520 - Event Planning and Management 3 Credit(s)
COMM 4600 - Topics in Communication 3 Credit(s) (variable topics - repeatable with different topic up to 9 credits toward major)
COMM 4890 - Internship in Communication 1-9 Credit(s)

Free Electives (24-48 Credits)

Total elective credit is determined by General Education courses taken, degree type selected, additional credits earned, and any additional math or other prerequisite courses needed. For a bachelor’s degree, students must earn a minimum of 40 upper-division credits (courses numbered 3000-4999). Students may need to select additional upper-division courses not included in their major requirements in order to reach this minimum. Please consult your Student Success Advisor for details.

Total Credits, B.A./B.S. Degree: 120

Program Learning Outcomes

Professional Application: Students make connections among concepts to synthesize and transfer their learning to new, complex situations that apply to professional and industry practices.
Message Development: Students strategically and responsibly apply appropriate technologies to explore, create, collaborate, and organize messages in a digital context.
Presentation Skill: Students will be able to research, organize, create, and present relevant messages to inform, persuade, entertain, or build rapport with selected and specific audiences.