Master of Business Administration - Marketing Emphasis (M.B.A.)

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Program Learning Outcomes

Develop effective written and verbal communication skills.
Use and integrate knowledge from core areas of business.
Effectively use strategic analysis and decision-making skills, supported by appropriate quantitative methods and information technology.

Program Information

Graduate students must complete their program within six (6) years of matriculation.
All courses must be passed with a “C” (2.0) or better to be counted in the program.
Students must earn a minimum overall GPA of 3.0 to graduate. Students who fail to maintain a 3.0 GPA average may be dismissed from the program.
Graduate courses cannot be repeated more than once.

Business Administration - Marketing Curriculum (33-36 Credits)

Core Requirements (21-27 Credits)

BA 6000 - Business Foundations 3 Credit(s)
ACCT 6100 - Advanced Managerial Accounting 3 Credit(s)
ECON 6200 - Managerial Economics 3 Credit(s)
FIN 6100 - Managerial Finance 3 Credit(s)
MGMT 6100 - Managing People and Organizations 3 Credit(s)
MGMT 6140 - Operations and Supply Chain Management 3 Credit(s)
MGMT 6150 - Leadership 3 Credit(s)
MGMT 6400 - Strategy 3 Credit(s)
MKTG 6200 - Marketing 3 Credit(s)

Note:

BA 6000 - Business Foundations will be waived for students with an undergraduate business degree from an AACSB-accredited institution.

Students with undergraduate business degrees may choose to replace the required core course that corresponds to their undergraduate major with an elective course. Only one course may be waived and it must be replaced with an elective course.

Marketing Emphasis Courses (6 Credits)

MKTG 6300 - Marketing Analytics 3 Credit(s)
MKTG 6930 - Integrated Marketing 3 Credit(s)

Elective Courses (3-6 Credits)

Select 3-6 credits from the following to reach the minimum required 36 credits (or 33 credits for students who have BA 6000 waived):

FIN 6400 - Entrepreneurial Finance 3 Credit(s)
FIN 6750 - Investments 3 Credit(s)
MGMT 6200 - Negotiations 3 Credit(s)
MGMT 6250 - Authentic Leadership 3 Credit(s)
MGMT 6260 - Effective Teams 3 Credit(s)