Dec 18, 2024

2020-2021 General Catalog

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2020-2021 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

Marketing (Non-Teaching) (Minor)

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Program Learning Outcomes

All graduating students will be able to synthesize the fundamental elements of finance, accounting, business law, marketing, economics and management in a manner which enables them to make effective decisions at the corporate level.
All graduating students will have a working knowledge of the concepts of pricing, product design, promotion, and distribution channels.

Program Information

Students must earn a minimum overall GPA of 2.0 in the minor requirements.

Marketing Minor Curriculum Summary (22 Credits)

Required Foundation Core (13 Credits)

ACCT 2010 - Accounting Principles 3 Credit(s) *
CSIS 1000 - Introduction to Computer Applications and the Internet 3 Credit(s) *
MATH 1040 - Statistical Inference 4 Credit(s)
MKTG 3010 - Marketing Principles 3 Credit(s)

Note

* Must be completed before registering for upper-division classes.

Marketing Courses (9 Credits)

Select 9 credits from the following:

ENTR 3210 - Entrepreneurship 3 Credit(s)
MKTG 3030 - Buyer Behavior 3 Credit(s)
MKTG 3400 - International Marketing 3 Credit(s)
MKTG 3900 - Retailing and Distribution 3 Credit(s)
MKTG 3930 - Integrated Marketing Communication (IMC) 3 Credit(s)
MKTG 4100 - Market Research and Strategy 3 Credit(s)
MKTG 4930 - Personal Selling and Sales Management 3 Credit(s)

Total Credits, Minor: 22