Marketing Composite, B.S.

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General Education Requirement (33-35 Credits)

See General Education .

Core Course Requirements 13 credits (must take MATH 1050 )
Knowledge Area Requirements 20-22 credits

Experiential Education University Requirement - EDGE Program (3 Credits)

NOTE: As of 7/12/2019, students pursuing this bachelor’s degree are no longer required to complete the EDGE courses for graduation.

See Experiential Education .

EDGE 1010 - Becoming an Engaged Learner 1 credit
EDGE 3000-level (EDGE 3010 , EDGE 3020 , EDGE 3030 , EDGE 3040 , or EDGE 3050 ) 1 credit
EDGE 4000-level (EDGE 4010 , EDGE 4020 , EDGE 4030 , EDGE 4040 , or EDGE 4050 ) 1 credit

Bachelor of Science (B.S.) Degree Requirement (12 Credits*)

B.S. Degree - Math or Science minimum requirement (12 credits)

* Note: Most or all of the B.S. requirements may be met by fulfilling the General Education Core and Knowledge Areas. Because of this, these credits are typically not counted in the degree total at the bottom of page. Transfer students not majoring in a math or science field may need additional math/science courses to reach the minimum 12 credits. Consult a Student Success Advisor for details.

Marketing Composite Curriculum Summary (B.S.)

Foundation Core, for Advanced Standing (22 Credits)

ACCT 2010 - Accounting Principles 3 Credit(s)
ACCT 2020 - Managerial Accounting 3 Credit(s)
ECON 2010 - Principles of Microeconomics 3 Credit(s)
ECON 2020 - Principles of Macroeconomics 3 Credit(s)
ECON 2500 - Quantitative methods for Business & Economics 3 Credit(s)
MATH 1040 - Statistics 4 Credit(s)
MGMT 2900 - Introduction to MIS-ERP 3 Credit(s) OR
CSIS 2010 - Computer Applications 3 Credit(s)

Additional Pre-Business Core (3 credits)

ENGL 2040 - Writing in Professional Contexts 3 Credit(s) OR
COMM 4240 - Technical Writing 3 Credit(s)
Advanced Standing status must be obtained prior to enrollment in any 3000 or 4000 level course.

Business Core (24 Credits)

ACCT 3350 - Business Law I 3 Credit(s)
ECON 3010 - Managerial Economics 3 Credit(s)
FIN 3250 - Managerial Finance I 3 Credit(s)
MGMT 3100 - Operations Management 3 Credit(s)
MGMT 3180 - Management & Organizations 3 Credit(s)
MGMT 4200 - Business, Government & Ethics 3 Credit(s)
MGMT 4950 - Strategic Management 3 Credit(s)
MKTG 3010 - Marketing Principles 3 Credit(s)

Marketing Core (21 Credits)

MKTG 3030 - Buyer Behavior 3 Credit(s)
MKTG 4100 - Market Research & Strategy 3 Credit(s)
MKTG 4950 - Marketing Management 3 Credit(s)
Select 4 courses: (12 Credits):

Three of the four courses MUST be upper-division marketing courses. One course (3 credits) may be from:
- a 3000 or higher level COMM course,
- any upper division School of Business course.
- any upper division foreign language course
- Other courses, upon approval.

Other Electives (11-12 Credits)

Electives, 11-12 credits