Mar 28, 2024  
2013-2014 General Catalog 
    
2013-2014 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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AA 6810 - Marketing in the Arts

3 credits

Students will be able to identify and develop arts audiences and to increase earned income through the creation and implementation of a comprehensive marketing plan that includes both traditional and digital marketing efforts. Class activities will focus on audience segmentation, market research, branding, special promotions, advertising, public relations and online marketing. (On-Campus: Spring Even Years / Online: Spring)

General Education Course: No



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