MKTG 6000 - Foundations of Marketing & Market Research

3 credits

Covers the analysis of competitors, consumer and business markets, and other aspects of the environment, and the development and implementation of appropriate product, pricing, distribution and promotional strategies. The material covers profit and nonprofit organizations, and services as well as products. Buyer and competitive behavior, market segmentation, targeting, positioning, and market research, particularly as related to strategic decision making, is emphasized. (As needed)

Prerequisite: Acceptance into MBA program
General Education Course: No