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Mar 28, 2024
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MKTG 4930 - Personal Selling & Sales Management3 credits
This course blends the critical aspects of personal selling with the art and science of managing a sales force. Included are coverage of selecting, training and evaluating salespeople; compiling a sales forecast and sales budget; and ethical and legal issues. (Fall)
Prerequisite: MGMT 3180 , MKTG 3010 and accepted to Advanced Standing General Education Course: No
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