MKTG 4100 - Market Research & Strategy

3 credits

This course develops skills in survey research methods as well as research using secondary data. In addition to research of current market conditions, the student will learn to use data to create a strategic plan of action for market penetration, augmentation of market share, product development, or whatever the need may be. The strategic analysis portion will draw heavily on game theory as applied to economic and business analysis. (Fall, Spring)

Prerequisite: MKTG 3010 and MATH 2040
General Education Course: No